When Other People’s Beliefs Start Steering Your Business

Why you need your own lens

Over the years, I have learned that other people’s ideas about work can quietly derail you if you give them too much weight.

My husband was raised to believe that stay at home moms did nothing. Think Peg Bundy: television, bon-bons, killing time.

Once I stayed home and built a business, his perspective completely changed. He loved coming home to a peaceful house, healthy meals, happy kids, and a wife who still earned income. He became my biggest supporter and still is, even when I doubt myself.

But not everyone adjusted their thinking.

Years later, I learned that my sister in law once suggested to him that since I was home all day, I should start cleaning their mother’s house.

At the time, I had three kids under ten and ran my own business.
She was single and childless, worked a nine to five and had no side work. Of the two of us, she had infinitely more time!

Her assumption had nothing to do with time.
It had everything to do with belief.

Even my own mother still suggests jobs she thinks I should get and regularly tells me new projects will not work. Her mother tried many home businesses that failed before eventually returning to college and becoming a professor. In her mind, staying home and running a business equals instability.

Never mind that I have been doing this for more than 25 years.

Recently, my coach said something that reframed everything for me.

She said when banks give business loans, they do not expect repayment profits for three years. But entrepreneurs often expect immediate results and panic when things take time.

That perspective mattered.

My business supported itself quickly and became sustainable in under two years. That was not failure. That was strong.

When you do not have your own framework for measuring progress, you end up borrowing other people’s fears, timelines, and assumptions.

When you do, outside opinions lose their grip.

The Sales Clarity Challenge exists to help you build that internal compass. One that lets you choose based on what works, not what others think should work.

If you are tired of questioning yourself because of someone else’s story, you are invited to join us here.

Join the Sales Clarity Challenge