Why Most Online Business Advice Doesn’t Work (And What Actually Does)
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They’ve done everything they were told to do.
They’ve posted more.
They’ve shown up more.
They’ve tried to be on more platforms.
They’ve gone live even when it made them uncomfortable.
And yet… they still feel tired, scattered, and behind.
If that sounds familiar, I want you to hear this first:
There is nothing wrong with you.
The problem isn’t your effort or your motivation.
The problem is that most online business advice simply wasn’t designed for the kind of life you actually want.
I talk more about this in Episode 3 of Making It With Mandaline, which you can watch here:
👉 https://youtu.be/Vn9O-RWeCFs
But I wanted to put the heart of this conversation into writing, because if you’ve ever felt like you’re forcing yourself into a business that doesn’t fit, you’re not alone.
The Advice Sounds Good… Until You Try to Live It
A lot of mainstream online business advice boils down to this:
Be everywhere
Post constantly
Go live every day
Build a team as fast as possible
Have endless energy and visibility
And here’s the part no one really talks about:
The people giving this advice usually have large teams, staff support, or a lifestyle that doesn’t resemble yours at all.
Many are men.
Many don’t have primary caregiving responsibilities.
Many aren’t trying to build a calm, sustainable life alongside their business.
So when thoughtful women try to follow this advice, they don’t feel empowered — they feel overwhelmed.
And then they assume they must be the problem.
You Don’t Have the Same 24 Hours And That Matters
I’ve heard the phrase “we all have the same 24 hours” more times than I can count.
And honestly?
That statement falls apart the moment real life enters the picture.
If you’re a mother.
If you’re supporting a household.
If your partner travels.
If you value quiet, depth, or privacy.
You do not have the same capacity as someone whose entire life is structured around visibility and output.
A business model that requires constant performance will never feel good if it contradicts who you are.
The Lifestyle Comes First (Not the Tactics)
One of the biggest shifts I’ve made over the years — and one I talk about in the episode — is learning to choose lifestyle before strategy.
I’ve never wanted:
A loud, high-energy online persona
A large staff to manage
A business that requires daily social media presence
Instead, I’ve built my business around:
Teaching and skill-based income
Digital products and education
Sales platforms that bring buyers to me
Systems that work quietly in the background
My main marketing channel for years has been a blog connected to Pinterest, not constant posting or chasing attention.
And that’s intentional.
Because the goal was never to build the biggest business possible.
The goal was to build a business that fit my life.
If the Advice Isn’t Working, You’re in the Wrong Container
This is the part I really want to land:
If you’ve been trying to follow advice that doesn’t feel like you — and it keeps failing — that is not a personal flaw.
It’s a mismatch.
You may be trying to force yourself into a container that was built for someone else’s personality, priorities, and lifestyle.
And no amount of discipline or “being coachable” will fix that.
The answer isn’t more hustle.
It’s better alignment.
Choosing a Calmer, Clearer Way Forward
If this resonates, and you’re craving a simpler, more grounded path forward, I currently have a few ways to support you.
Right now, you can still register to watch the Sales Clarity Challenge, where we work through:
What to sell
Who it’s for
And the simplest way forward without doing more
👉 Register here:
https://www.theonlineincomeplaybooksummit.org/salesclarity
I also offer:
All of these are designed to help you build something that supports your life, not competes with it.
Final Thought
You didn’t start your business to feel trapped, exhausted, or constantly behind.
You started it because you wanted freedom.
If the advice you’ve been following doesn’t support that… you’re allowed to choose differently.
And sometimes, choosing differently is the most strategic move you can make.
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