Stop Making It So Hard to Pay You
How One Small Thing Almost Cost a Sale (And What You Can Learn From It) Here’s a mistake I see way too many business owners making: They make it hard to buy. Now, I get it—you want to make sure people are legit, protect yourself from fraud, maybe reduce refunds. But let me tell you a quick story about what that kind of overprotection actually does to your sales . The other day I was hopping on Instagram to respond to a DM, and as I scrolled, an ad caught my eye. It was for a product that would make the perfect anniversary gift for my husband. (I won’t say what it is, just in case he reads this— hi, honey! ) Anyway, it was something we could use together at the beach or up at our mountain cabin, and it was on sale . The kind of deal you don’t scroll past. So I clicked through to buy… …but then the drama began. They didn’t accept PayPal, so I had to go downstairs to grab my wallet. Already inconvenient. Then, when I typed in my card, they wanted ...
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